Find practical tips on growing your business on a small budget. Our goal? To help you compete with the big ones without having to spend a fortune.
The Right Platform
One of the biggest mistakes you can make as a small business is to choose the wrong platform on which to build your website. A wrong platform costs you more money and will also limit your business’ growth potential. If you’re just getting started, we recommend using Bluehost, which is one of the largest hosting companies in the world and is an officially recommended WordPress hosting provider.
Many start-ups believe that their customers will not take their businesses seriously if they don’t have a professionally designed website. Getting a custom design for your website is expensive, and it’s not necessary when you’re just starting off.
If you would like your website to bring in more customers, you need to add an easy way for any visitors to contact you. The easiest option to do that is by adding a contact form on your website. While WordPress doesn’t come with a contact form, there are WordPress contact form plugins that can easily help you add a contact form to your site.
An Email List
Most visitors to your website will probably never come back again. This means that if you don’t get their email address that first time, you will have no way of communicating with them in the future. You can do this in a cost-effective way by building out an email list. Email marketing is a reliable way to communicate with any website visitor.
Get started with Constant Contact, one of the top-rated email marketing services providers in many lists.
Search engines such as Google are a major source of traffic for a lot of websites on the internet. There are many things you can do to optimize your website by learning just basic SEO, which is a set of guidelines and techniques that make your website search engine friendly. It isn’t too technical and you will manage it on your own. Content marketing is another highly effective and proven strategy you can use to market your business on a smaller budget.